28 Reasons to Understand the Psychological Power of Photography.
"If it doesn't sell it isn't creative!"
What you must know about photography, psychological triggers, mass consumption, and a government's desire to keep you docile, before you spend another cent.
Abraham Lincoln famously said, "With public opinion on your side, nothing can fail." But Lincoln lived in an era before the founders of the school of public relations learned to manipulate what we think and feel. Photographs in his day were thought to be historic recordings, such as those of Captain Andrew J. Russell who recorded the aftermath of the Battle of Chancellorsville in May 1863.
A Confederate Trench after the Battle of Chancellorsville
photographed by Captain Andrew J. Russell
'Photography and Psychoanalysis' is a contentious examination of the nature of photographic images and psychological manipulation. This Kindle volume looks at the systems we live under and the hidden costs we pay.
The author, Stephen Bray, takes you by the hand as you discover the origins of photography, and examine the myth that photographs are objective recordings.
He introduces psychoanalysis, revealing to you just how the theories behind this treatment for mental illness are abused every day by political and commercial concerns. This is a work that will be appreciated by those wishing to understand how social policy and mind control are interweaved.
The book explains how psychoanalytical theories are used to create buying compulsions via photographic imagery. Once you understand just how techniques developed from political propaganda are used to part you from your hard-earned cash you will never again look the same way at advertisements. Many of the techniques that underpin propaganda, and advertising, are revealed.
Reichstag, Begrüßung Adolf Hitler, note the eagle
symbolism, which appealed to the German people
via Teutonic archetypes. Photo GDR archive.
Written in simple language, new terms and concepts are introduced with each chapter. In this way your journey through the story of photography and psychoanalysis builds your knowledge of both psychology, photography and the hidden impact they have on your life.
'Photography and Psychoanalysis' provides an overview of the history of photography as it discusses technical and ethical difficulties, many of which were first encountered during the nineteenth century. It explains why photographic creativity was limited for several generations.
You will learn about the emotional drives, and needs, that make us vulnerable to photographic propaganda, and which are exploited not only by commercial concerns, but sometimes by photographers themselves.
Major advertisements from the days of cigarette advertising are analyzed in detail, and there is also a section of Oliviero Toscani's Benneton campaigns. These examples illustrate for you the compulsive power of crowd psychology.
Photographic works by Edward Steichen, Brian Duffy, Helmut Newton, Henri Cartier-Bresson, Nan Goldin, Gregory Crewdson, Larry Clark, and Wang Qingsong are also discussed, as are the psychoanalytic insights of Freud, Jung, and Lacan.
As you read about the powerful marriage between photography and psychoanalysis you are helped to understand your own photographs, and how to interpret them using contemporary psychoanalytic ideas.
'Photography and Psychoanalysis' is for those of us who wish to understand how the great story of psychology and image making is related in our daily lives. It's not a book about how to make technically better images, but an aid to understanding, and applying, the subliminal power of images.
The simple narrative style makes this an easy Kindle book to be read at least once, and encourages you to return again and again for reference, and inspiration.
Here are some reactions from people who have read 'Photography and Psychoanalysis':
Dr. Julian Stern, a Consultant Psychiatrist in Psychotherapy at London's prestigious Tavistock Center: "In a relatively short journey the author guides us through psychoanalysis and systems theory, photography, surrealism, advertising and much more. This is a contentious, evocative and intelligent introduction to two of modern history’s greatest creations."
Michael Eldridge, former Head of Post Graduate Studies in Photography at The Arts Institute, Bournemouth: "For the passionate photographer, this little gem of a book will provide a fascinating historical backdrop. A eulogy, if you will, and an appreciation of the early heroes of this revolutionary medium. It will allow them to sigh in wonder for a second, at the facility by which they can now freeze an instance with such ease, as they halt for a while the tyranny of time in their lives."
Scott Lucas, Professor of American Studies, University of Birmingham: "Stephen Bray shows how an image's power draws not just from a photograph but from what we --- with our fears, our dreams, our experiences --- make of it. He also shows how those fears and dreams can be exploited when the image is used by merchants and public-relations 'gurus'."
These testimonials attest that this winning Kindle book delivers value, and you can only benefit by reading it. It's available free to loan for Kindle Owners’ Lending Library Members, and may be purchased for just $4.99.
This is your chance to free your mind from assaults by those images which, every day, make you feel less, and less, happy, unless you buy, buy, buy.
It may be hard to comprehend, but when, in 1923 the first public relations course was taught at New York University, its founder believed that democracy was far too dangerous to be left in the hands of the general public. He preached a doctrine which he called 'The Engineering of Consent'.
This 'engineering' relied upon the application of discoveries made when treating patients with psychoanalysis, but reversing the therapeutic effects in order to compel people to both consume, and become docile.
These methods continue to be applied to advertising today, but once you know how, and why, they work, their impact upon you diminishes.
Book One in the Photography and Consciousness Series, Published on Amazon Kindle.
'Photography and Psychoanalysis' explains in detail the ways images are used to manipulate people's emotional needs, turning them into compulsive desires for mass-produced products.
But neither photography, nor psychoanalysis, were originally developed to be used in this way.
Now You Can Turn The Tables
Now You Can Turn The Tables
'Photography and Psychoanalysis' explains how many photographers have 'broken away' from commercially dictated image making, and now use photography as a means of self-discovery, public education and even rebellion.
If you're really talented, you may even, like Henri Cartier-Bresson in 1932, take a photography which reveals the future.
Understanding yourself through the photographs you make is a good way to free yourself from the influence of those sneaky people who have been manipulating the general public for generations.
In the photographic industry, for example, marketers subtly suggest that we must continuously replace cameras, and other expensive pieces of equipment, in the expectation that we will be instantly transformed into exceptional photographers.
One way they do this is to project powerful attributes onto their brands. These go beyond reliability, and technical features, to indirectly suggest that those who use their merchandise are a separate class who are adventurous, creative, glamorous, intelligent and sexy.
"But I would never fall for this!"
We all believe that we know how our minds work. We do things for a reason. We may have a few small cravings, but basically we have our lives under control.
"In 1889 Sigmund Freud studied with Dr. Hippolyte Bernheim a French physician who had taken up hypnotism. In one of their experiments, which has since been repeated many times, it was suggested to people that when they awoke from a trance, at a pre-arranged signal, they would open an umbrella in the room.
When asked why they had done so all had different explanations, but none stated that they had been hypnotized. Instead they said 'I wanted to see to whom it belonged' or, 'I wanted to make sure it was working correctly', and a host of other reasons.
Freud concluded that people have needs and motivations about which they are completely unconscious, yet affect their everyday behaviors."
(from the preface to Photography and Psychoanalysis)
When you read Photography and Psychoanalysis, you will discover how psychological manipulation using visual imagery has become ever more sophisticated since 1929, when an unusual campaign which relied largely on photographic images, was launched in New York with the aim of changing women's behavior.
This successful enterprise, and many others since, are analyzed in 'Photography and Psychoanalysis'.
"The author shocks and amazes by revealing the deep secrets of emotional persuasion within the context of photography and visual imagery. It's a scary thing to see how the masses can be manipulated with the use of this beautiful art form: photography."
Whether you love advertising, or not, you will want to read this work, if only to understand the subtle assaults on the freedom to make rational buying choices you must submit to every day. Order your copy of 'Photography and Psychoanalysis' today from Amazon.com
Why is understanding psychoanalysis important for photographers?
The ancient Egyptians used to claim that to grasp the Idea behind anything gave you the power over it, for it put into your hands the 'essence' of that thing.
This is more than a book about photography, or psychoanalysis, even though it explains how these two disciplines are now completely interwoven.
It is a book for photographers who want to become more creative. It is a book for psychologists, and lay people, who want to understand the power of mass media.
It's a source of ideas for those wishing to create profitable advertising images. And it is the means by which you can come to know yourself better by interpreting your own photographs as if they are your dreams.
If you have studied photography, or belong to a camera club, no doubt you know the power of various laws of composition for example: the rule of thirds, the meaning of psychological lines, pattern and repetition, light and mood; as well as color guidelines such as: the emotional tones of different hues, saturation, and color temperature.
'Photography and Psychoanalysis' adds an extra dimension to these by demonstrating how to decode, and interpret, photographs - both your own, and those of other artists. This ability, when studied and applied consistently, adds to your visual thinking power to making you a truly effective image-maker.
Here's What You'll Learn:
• How images made by photographers effect your thinking, and spending patterns.
• How advertisers prey upon you using knowledge of the groups with which you wish to be identified, and why it's so difficult to resist their messages.
• How Adolph Hitler and Joseph Goebbels used both photography, and Freud's theories, to help build the Third Reich.
• How a government health campaign was used against the people it was designed to help by a talented photographer.
• How the people who care for us mold our senses of identity, and also make us vulnerable to exploitation.
• How to use surrealism effectively in advertising photography.
Photography and Psychoanalysis is presented in plain, straightforward language, is easy to understand, and can lead you step by step to becoming a truly inspired creative photographer.
Also covered are:
• How the camera was invented by Plato, and a Chinese philosopher before him.
• How the first photograph was made, and the unusual reason for it.
• How a Kodak camera changed photography forever.
• How a dreamy early color photograph fetched 2.6 million dollars at auction, and what it reveals about the photographer who made it.
• How photography exposed chaos in American youth, when most adults believed in the American dream.
• How the first 'fake' war photograph was made, and who made it.
• How photography was first used in medicine.
• How a photographer created a unique photograph, which foretold a world war and a holocaust.
'Photography and Psychoanalysis' is a remarkable source for those wishing to explore the background of advertising photography, its psychology, methodology and effectiveness.
It's difficult to believe such a concise, and simple book contains so much valuable information. The author, however, makes your learning an exciting process as chapter by chapter the story of photography and psychoanalysis unfolds.
Here are some more examples of what 'Photography and Psychoanalysis' reveals:
• How an African exploited two human weaknesses, and as a result became the most sought after photographer in his country before being called to New York to make a portfolio for American Vogue.
• How a psychoanalyst devised a sophisticated assault upon women's health and identity.
• How photography and democracy were 'kidnapped' and exploited by an influential minority using 'insider' psychoanalytic knowledge.
• How 'archetypes' are used by art directors, and photographers, in advertising and political propaganda.
• How the early development of photography may still be inhibiting your picture making ability.
• How psychological 'conversion' symptoms, and 'defenses' relate to art.
• How the cinema, and advertising photographs may restrict the development of your own picture-making style.
• How to interpret the images in your family album to better understand how you came to be who you are.
• How to understand your own photographs, and discover more of your true nature, using psychoanalytic methods.
The incredible stories of photography, photographers, philosophers, politicians, psychologists, psychoanalysts and wily marketers, revealed in 'Photography and Psychoanalysis', opens your eyes to the truth of the world you live in.
What Makes This An Exceptional
Source Of Information
Stephen Bray has an extraordinary ability to see the big picture within the fine detail of his subject. In 'Photography and Psychoanalysis' he goes a step further because the writing is designed to make learning easy and enjoyable.
Starting with the analysis of a Renaissance painting at the time the camera obscura was introduced into art the text looks at the philosophical error that photographs are objective works, and the reasons this assumption was made.
You are introduced to various characters who influenced the development of both photography and psychoanalysis during the 19th and 20th centuries, and you are helped to appreciate the impact they continue to have today.
Slowly, psychological and photographic concepts are added into the narrative until it becomes possible to look at examples of contemporary advertising images and campaigns using appropriate tools.
Later, the text moves to look at the development of art, and domestic photography, including the force that commercial photography places upon these. In a relatively short journey you are guided through psychoanalysis and systems theory, photography, surrealism, advertising and much more.
As a result of reading, and applying the knowledge contained in 'Photography and Psychoanalysis' you will:
• Have more ideas to enable you to make inspired, original, photographs.
• Be able to 'decode', and create effective advertising images.
• Understand the power of psychological influence, and how to apply it to photography.
• Be better placed to act as a photographer, or art director, on commercial projects.
• Want to experiment more with your own images - to explore your true identity, health and happiness.
Publicity for the 'Trees And Sky Exhibition', May 2010.
Image: Stephen Bray.
What Purchasers Write
About 'Photography and Psychoanalysis'.
"Stephen's first hand knowledge and expertise in psychology and photography shines throughout the book."
"A useful book for anybody interested in photography or using images for their business."
"This was an enjoyable and highly fascinating read. It's also well researched, nicely written and provocative. Very insightful book, highly recommend it."
Dr. Sally Church
"Stephen Bray really caught my attention with this book. I worked in the photography industry, owned a large photography studio for 38 years. I have been aware of the moods, the look, and the use of images, but I had really not connected them to the hidden psychological persuasion presented in 'Photography and Psychoanalysis' .
"Bray takes his readers on a "I couldn't put the book down" journey through photography and its connection to psychology."
"I think 'Photography and Psychoanalysis' is especially suited to the fine-art (artist) photographer who is interested in exploring how images happen; why certain themes repeat themselves in a photographer's work; and in seeing that there is a one-to-one relationship between the photographer, the camera and the subject; and the psychoanalyst, the couch and other tools, and the patient.
Takes a unique look at the relationship between psychiatry and photography (both born around the same time)."
David Beckerman, N.Y. Photographer
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Do You Know . . .
• the secret ways to tap into other brand's million dollar campaigns for pennies on the dollar?
• how to use your national history to promote a product, or service?
• how to use 'group psychology' to make your product, or service, a sure-fire winner?
These questions, and many more, are answered in 'Photography and Psychoanalysis'. Just think, if you apply only a tenth of the information in this Kindle book 'Photography and Psychoanalysis' will pay for itself in money saved on un-needed purchases, or sales achieved for your company or business within days. Buy, or loan*, your own copy today from Amazon.com.
P.S. You have absolutely nothing to lose because of Amazon's 7 day guarantee for all Kindle book purchases.
P.P.S. Can you really continue living your life knowing that others are controlling you, and your ability to choose freely using techniques of mass persuasion? Why not free yourself today when you get your hands on 'Photography and Psychoanalysis', by Stephen Bray. Get it now from Amazon.com, or if you live in Europe Amazon.co.uk.
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* This book is free to loan only to members of Amazon Kindle Owners’ Lending Library.